Text rewrites
34 examples.
Showing all 34

Before

After
the hero is full of accounting jargon — rewrite it so a non-accountant can grasp it in 3 seconds

Before

After
the testimonials section feels generic — write 3 specific quotes that mention dollar savings or hours saved

Before

After
every paragraph is the same length — vary it: one-liner, medium, longer for emphasis

Before

After
the about section is third-person — switch to first-person plural for warmth

Before

After
the services list uses 'we' too often — vary openings, use action verbs

Before

After
the hero is too long — cut it to a single 6-word phrase

Before

After
add an em-dash to break up the hero subhead more rhythmically

Before

After
the about section uses 'we' too much — rewrite using 'the cafe' instead

Before

After
all the section copy is in present tense — rewrite the about in past tense (origin story)

Before

After
the CTA says 'Visit us' — make it more specific, like 'See you at 6:30am'

Before

After
the about section uses 'we' too much — write one paragraph in a regular customer's voice

Before

After
rewrite the hero so a passerby on Hunter St gets it in 1.5 seconds

Before

After
the about section is cold — make it warmer and emphasise our long-term patient relationships

Before

After
the services use clinical terms — translate every one to plain English (root canal, cleaning, whitening)

Before

After
the testimonials sound corporate — rewrite as if friends recommending us

Before

After
the about section is doctor-bio style — soften into 'meet your team' warmer voice

Before

After
the about section is technical — make it accessible to a first-time homeowner

Before

After
the services are listed but not explained — add 1-2 lines per service

Before

After
the about copy is too marketing-y — write like a friend telling you about a place they love

Before

After
rewrite the about as a love letter to the area — what makes Wollombi special

Before

After
every room description follows the same template — vary the rhythm, lead with what's distinctive

Before

After
rewrite the hero as a single short sentence + a phone number — that's it

Before

After
the services copy is generic — name every type of job we handle with one-line context

Before

After
the about section is stiff — make it sound like one tradie introducing his crew

Before

After
the hero is wordy — strip to a single sentence + the phone number

Before

After
replace every 'we provide' with an action verb that signals urgency

Before

After
shift every CTA from 'Book Now' to softer 'Tell me about your day'

Before

After
the about section is professional bio — add 1 personal sentence (favourite shoot ever, why this work matters)

Before

After
the about section is generic — anchor it to a specific moment that shaped the photographer's style

Before

After
the portfolio captions read like file names — write narrative captions for each shot

Before

After
replace 'photographer' with 'storyteller' throughout

Before

After
the contact section asks for too much info upfront — pare to name + date + 1 line

Before

After
the hero is intimidating for beginners — soften to 'first time? perfect.'

Before

After
rewrite each class description in the teacher's voice — first-person, what to expect