the services list uses 'we' too often — vary openings, use action verbs
What changed: services
View full page before/after
Agent's response
I’ve updated the **services** section on the home page to reduce repetitive “we” openings and use stronger action‑verb leads:
- Intro changed from “we handle the numbers” to “managing the numbers”
- BAS description changed from “We reconcile your books…” to “Reconciling books, calculating GST, and ensuring ATO compliance…”
- Business Structuring changed from “We help you choose…” to “Helping you choose and set up the right structure.”
- ATO Liaison changed from “We deal with the ATO…” to “Dealing with the ATO on your behalf, from audits to payment plans.”
The draft is ready for your review. Let me know if you’d like any further tweaks.
Tool calls
list_sections step 1
{
"page": "index.html"
}
read_section step 2
{
"page": "index.html",
"section": "services"
}
text_replace step 3
{
"page": "index.html",
"section": "services",
"old": "From day-to-day compliance to strategic tax planning, we handle the numbers so you can focus on running your business.",
"new": "From day-to-day compliance to strategic tax planning, managing the numbers so you can focus on running your business."
}
text_replace step 4
{
"page": "index.html",
"section": "services",
"old": "Accurate, on-time BAS preparation and lodgement. We reconcile your books, calculate GST, and ensure ATO compliance every quarter.",
"new": "Accurate, on-time BAS preparation and lodgement. Reconciling books, calculating GST, and ensuring ATO compliance every quarter."
}
text_replace step 5
{
"page": "index.html",
"section": "services",
"old": "Sole trader, company, or trust? We help you choose and set up the right structure.",
"new": "Sole trader, company, or trust? Helping you choose and set up the right structure."
}
text_replace step 6
{
"page": "index.html",
"section": "services",
"old": "We deal with the ATO on your behalf, from audits to payment plans.",
"new": "Dealing with the ATO on your behalf, from audits to payment plans."
}